Consumer Behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Consumer demeanour - Assignment ExampleConsumer BehaviourThe term consumer port is simply the behavior that consumers display in searching, purchasing, using, evaluating and disposing of services and products that they think will fulfill their wants and needs. Consumer behavior centers at how individuals make decisions to use or spend their available resources, that is, time effort or money on consumption linked items. This simply means what they buy, where they buy it, when they purchase it, how often they apply or use it, how they analyze it after they buy it and the impact of evaluating it in future and lastly, the way they sell of it. In other words, consumer behavior can be apply to refer to the behavior of individuals in regard to acquisition, utilization, and disposal of products, ideas, services or experiences. Acquisition and use of information are similarly included in consumer behavior. This means that, communicating with consumers and getting feedbacks from them f orms a crucial and important part to marketers. Importance of studying customers behavior Studying consumer behavior is very significant in our lives. It plays a very crucial role in our daily activities. Every body spends a lot of time in market places and other places shop different items.Before doing any transaction, everybody must make a decision. This shows that, consumer behavior can non be avoided in our lives. It also plays a crucial role in marketing. Understanding consumer behavior is important in successful manner of speaking of firms offerings in market places. ... This is analysis and evaluation of trends and conditions in market places to understand consumers needs that are not fully met. Here, it is useful in identifying the weaknesses and developing these weaknesses to meet consumers satisfaction. Consumer behavior is also used in rank Market Selection. This is identifying different groupings of consumers who guide needs and wants that are unique and segment selec tion that matches the strengths of the firm. It analyses all this and because offer better chances and opportunities. Consumer behavior also involves Marketing Mix Destination. This is development and implementation of strategies for delivering effective junto of different features of satisfying wants to consumers within target market. Marketing mix is made up of four components, that is to say place, promotion, price and product. Each and every person has his or her own way of perceiving or understanding things. wisdom and affect are one and same (Chisnall, 1995). Understanding of marketing strategy is also part of consumer behavior. Strategies used in marketing as well as the tactics are based on beliefs virtually consumer behavior. These beliefs can either be implicit or explicit. Not to forget, regulatory policy needs spacious knowledge of consumer behavior. In addition, understanding of consumer behavior will also be incredibly useful in social marketing. Social marketing is use of marketing tactics and strategies to create or alter behaviors that have constructive effects on the target individuals and the society. It is used to increase sound environmental behaviors and to reduce vices akin smoking. It is also used to improve support of charities and reduction of behaviors leading to HIV/AIDS. Evaluation of attitude concord to Olson and Peter, analyzing